JuanUp 2026 Brings Together Accounting, Tax, AI and Business Innovation
JuanUp 2026 brings accounting, tax, AI and business innovation together, helping Filipino professionals and SMEs prepare for the future of digital finance now.
Juan Accounting is set to gather accountants, finance professionals, business owners, technology innovators and industry leaders for JuanUp 2026, happening on August 28, 2026, from 1:00 PM to 10:00 PM at Whitespace Manila in Makati City.
Carrying the theme “Built for What’s Next: Accounting and Tax, Unified,” JuanUp 2026 aims to provide a fresh look at how technology, automation and artificial intelligence are reshaping accounting, taxation and business management in the Philippines.
More than a traditional accounting event, JuanUp 2026 is designed as an opportunity for professionals and entrepreneurs to learn, share and connect while discovering technologies that can make financial management and business operations more efficient.
Participants will get a closer look at Juan Accounting v3.0, including a live walkthrough of new features built around scale and automation. The event will also demonstrate Juan’s accounting-to-tax integration and explore the growing role of AI-powered insights in accounting.
The event will feature respected practitioners, entrepreneurs, technology leaders and former government regulators, including former Commission on Audit Commissioner Heidi Mendoza; former BIR Commissioner and former Board of Accountancy Chairman Joel Tan Torres; Juan by JuanTax CEO Marvin Galang; Atty. Mark Gorriceta; Philippine AI Business Association Founder and CEO Jerry Ilao; and other leaders from the accounting, technology and business sectors.
Conversations on the Future of Business
JuanUp 2026 will also feature discussions addressing some of the most important changes confronting Filipino professionals and enterprises.
Among the featured sessions are “Built or Left Behind: Real Stories from SMEs on the Edge of Change” and “The Best Time to Be a CPA in the Philippines is Right Now — Here’s Why AI Changes Everything.”
These conversations are expected to explore how SMEs and professionals can respond to rapid digital transformation and how AI can complement rather than simply replace traditional accounting practices.
Strong Technology and Business Ecosystem
JuanUp 2026 is supported by a growing ecosystem of companies involved in connectivity, fintech, payroll, enterprise software, point-of-sale technology, artificial intelligence and business services.
PLDT Enterprise serves as the Official Connectivity Partner, while Maya Business, Globe Business and Timora are Gold Partners.
Silver Partners include Finmo, PayMongo, Sprout, Hier Payroll, Acumatica, IBS POS+, Smile and LEAi, demonstrating the expanding ecosystem surrounding digital financial and business transformation in the Philippines.
Community partners include the Philippine Chamber of Commerce and Industry–Quezon City, Philippine AI Business Association, Startup Village, toma.ai, EmergePH, Punique and The Feast Books.
Beyond Accounting
While JuanUp 2026 has a strong accounting and finance focus, participation is not limited to accountants. The event welcomes CPAs, bookkeepers, finance managers, SME owners, operators and other professionals involved in finance or running businesses.
The program concludes with networking activities, providing participants an opportunity to connect with fellow professionals, technology providers and business leaders.
All-access tickets are priced at ₱1,499, covering the event experience, including food and drinks. According to the event organizers, the ticket amount may also be used as credit toward a Juan Accounting subscription.
With accounting, taxation, AI, fintech and business technology increasingly converging, JuanUp 2026 positions itself as a meeting point for Filipino professionals and businesses preparing for the next stage of digital transformation.
JuanUp 2026
August 28, 2026 | 1:00 PM–10:00 PM
Whitespace Manila, Makati City
Theme: Built for What’s Next: Accounting and Tax, Unified
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